传统三四星酒店随行业发展,逐渐暴露出以下几点问题:设施老化、服务优化缓慢,需求揣摩失准。
设施老化是最直观且显而易见的问题,大多数情况下,酒店能够通过翻新来解决这一问题。但装潢的粉饰容易,内部结构要进行调整却是十分复杂.
服务优化缓慢是第二个明显的问题。许多传统三、四星级酒店都位于二、三线城市,地理位置上不甚方便。酒店员工服务水平参差不齐,在经营状况不甚良好的情况下,管理者的培训意愿也不强烈。要求员工整体素质达到统一水平线就已十分不易,而想要从上到下、由内而外的优化服务水平,就更是一项艰巨工程;
需求揣摩失准,即酒店对当下消费群体的理解与把握能力有所弱化,这也是传统三四星酒店最难以提升的一点。经济发展带动业态不断变革,传统、规模化的内容逐渐趋同,对消费者的吸引能力大大下降。个性化、智能化以及定制化的服务成为新兴消费群体的主要诉求。而传统三四星酒店对这样的诉求,一来缺乏硬件设施的支持,二来不具备以此相匹配的服务能力(其实也正是前两点问题的体现),几乎没有办法满足。
而新兴中档酒店,除了拥有更加新颖健全的硬件设施外,服务上也更加贴合日益兴起的中产消费群体,并敢于适时改造,突破传统的束缚,从而更准确地揣摩消费者需求,给予满足。从这个角度来看,或许中档将凭借自身优势逐步蚕食传统三四星酒店的市场份额,并对后者产生重大威胁。
会员5864:好评
The hotel is situated in a really old shanty pocket of Shanghai, but conveniently close to Sichuan North Road commercial area (shopping) and the former art district (culture including Luxun Museum etc.) and lines 4 (SH railway station convenient) and 10(?); through the latter one may reach line 2 with ease. The hotel is suitably clean for a local establishment though many of the appliances and cupboards are functionally sub-par. I stayed 2 nights and the cleaning service never came even when I asked for it which was amazing as I think I was the only guest at the hotel that time. The front desk staff are constantly asleep or look annoyed when you ask them for things (ie. cleaning service or whatever). The TV had horrible static though the internet was pretty fast. Overall, this is a hotel with a lot of potential (old building with a lot of original structures), but suffers from bad housekeeping and unprofessional general management and staff training.
会员1924:好评
服务一般,酒店设施尚可,可以住住。
会员8055:好评
很不错,很有老上海的感觉