开启与OTA的利润之争,2016年酒店集团持续推进直销战略,这种争夺战应该会持续下去,成为一个此消彼长的过程。
酒店销售渠道可简单的分为线下、线上两种,其中OTA的崛起改变了原有销售渠道的格局,不管是连锁酒店还是单体酒店,在流量获取上几乎都会寻求OTA的导流,但是酒店在不同发展阶段和不同运营状态下对于流量获取方式的侧重会有所不同。在OTA因掌控巨大流量而面对酒店时逐渐掌握主动权的情况下,不管是从利润的角度还是从未来长久发展的角度来看,OTA都对酒店形成了巨大的压力,也正是看到这种危机,不管是连锁巨头还是小众酒店企业都纷纷寻求逃脱之策,或自建直销体系。
会员5864:好评
The hotel is situated in a really old shanty pocket of Shanghai, but conveniently close to Sichuan North Road commercial area (shopping) and the former art district (culture including Luxun Museum etc.) and lines 4 (SH railway station convenient) and 10(?); through the latter one may reach line 2 with ease. The hotel is suitably clean for a local establishment though many of the appliances and cupboards are functionally sub-par. I stayed 2 nights and the cleaning service never came even when I asked for it which was amazing as I think I was the only guest at the hotel that time. The front desk staff are constantly asleep or look annoyed when you ask them for things (ie. cleaning service or whatever). The TV had horrible static though the internet was pretty fast. Overall, this is a hotel with a lot of potential (old building with a lot of original structures), but suffers from bad housekeeping and unprofessional general management and staff training.
会员1924:好评
服务一般,酒店设施尚可,可以住住。
会员8055:好评
很不错,很有老上海的感觉